Marketing Research Fundamentals-Turning Data into Strategy

📌 About this Course

This self-paced online course provides a comprehensive foundation in Marketing Research, equipping learners with practical skills in research methodologies, data collection, analysis, and interpretation. It is ideal for professionals, students, and entrepreneurs looking to leverage data-driven insights for strategic decision-making.

📌 Course Overview

• Learn the core principles of Marketing Research and how it drives business success.

• Master qualitative and quantitative research techniques to collect and analyze data effectively.

• Develop real-world skills in survey design, data analytics, and digital marketing research.

• Gain hands-on experience with research tools used by top organizations.

• Explore the latest trends in Big Data, AI, and Social Media Research.

📌 Course Curriculum / Modules

✅ Module 1: Introduction to Marketing Research

✅ Module 2: Identifying & Defining Research Problems

✅ Module 3: Research Design Formulation

✅ Module 4: Data Collection – Qualitative & Quantitative Methods

✅ Module 5: Data Processing & Hypothesis Testing

✅ Module 6: Correlation & Regression Analysis

✅ Module 7: Factor Analysis & Cluster Analysis

✅ Module 8: Conjoint Analysis & Multidimensional Scaling

✅ Module 9: Big Data in Marketing Research

✅ Module 10: Social Media & Digital Marketing Research

✅ Module 11: Web Analytics & Online Consumer Insights

✅ Module 12: Predictive Analytics for Marketing Strategy

✅ Module 13: Experimental Research & A/B Testing

✅ Module 14: Sentiment Analysis & Social Media Listening

✅ Module 15: Market Segmentation & Consumer Profiling

✅ Module 16: Product Testing & Concept Evaluation

✅ Module 17: Pricing Research & Competitive Benchmarking

✅ Module 18: Brand Positioning & Perception Research

✅ Module 19: Ethics in Marketing Research

✅ Module 20: Capstone Project – Conducting a Real-World Market Research Study

📌 What You Will Learn

✔️ Fundamentals of Marketing Research and its Business Applications

✔️ How to define and structure research problems

✔️ Techniques for collecting, processing, and analyzing data

✔️ Conducting market segmentation & consumer profiling

✔️ Implementing predictive analytics & AI-driven insights

✔️ Using Google Analytics, Social Listening, and Survey Tools

📌 Learning Objectives

🔹 Understand market research methodologies & frameworks

🔹 Develop critical thinking & analytical skills to interpret research findings

🔹 Learn to design & execute effective marketing research projects

🔹 Gain expertise in data visualization & storytelling for decision-making

📌 Course Features & Benefits

🎯 Self-Paced Learning – Study Anytime, Anywhere

📹 Engaging Video Lectures & Case Studies

📝 Interactive Assignments & Quizzes

📊 Hands-on Projects for Practical Learning

🛠️ Industry-Relevant Tools & Frameworks

📌 Who This Course is For

✅ Marketing Professionals & Business Strategists

✅ Entrepreneurs & Startups Conducting Market Research

✅ Students & Aspiring Marketers

✅ Business Analysts & Data Enthusiasts

✅ Anyone Looking to Enhance Decision-Making with Data-Driven Insights

📌 Skills Covered

✔️ Research Design & Data Collection

✔️ Statistical & Data Analysis

✔️ Consumer Behavior & Market Segmentation

✔️ Digital Marketing Research & Web Analytics

✔️ AI & Machine Learning in Marketing Research

📌 Special & Complimentary Benefits for Students Enrolling Now

🔥 Live Q&A Sessions with Industry Experts

🔥 Access to Premium Research Templates & Resources

🔥 Free E-book on Marketing Research Best Practices

💡 Personalized Guidance from Industry Experts

💡 Get Feedback on Your Research Projects

💡 Career & Certification Advice

📌 Course Certificate Advantage

🏆 Industry-recognized Certificate of Completion

🏆 Showcase Your Expertise on LinkedIn & Resume

🏆 Enhance Your Career with In-Demand Research Skills

📌 Instructor Bio

👨‍🏫 Industry Expert with 10+ years of experience in Marketing Analytics

🏢 Worked with Top MNCs & Startups in Market Research

📊 Expert in Data-Driven Strategy & Consumer Insights

📌 Books & References

📖 "Marketing Research: An Applied Approach" – Naresh K. Malhotra

📖 "Essentials of Marketing Research" – Joseph F. Hair Jr.

📖 "Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance" – Paul Farris

📌 Top Indian Companies Hiring with These Certifications & Skillset

🏢 TCS, Wipro, Infosys – Market Research Analysts

🏢 Google, Amazon, Flipkart – Digital Marketing Analysts

🏢 HUL, P&G, Nestlé – Consumer Insights Managers

🏢 Deloitte, KPMG, PwC – Data Analysts & Consultants

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📌 Ready to Elevate Your Marketing Research Skills?

🚀 Enroll Now & Start Learning Today!